Monday, February 28, 2011

58 -ish percent... I bet

So it's 2 months, 59 days to be exact, into 2011.  And I'm guessing that we're down to 58-ish percent of people still keeping their New Years Resolution.  (My percentage has no fact backing this time, as it appears no one cares and researches how people do after 60 days!)   


Fun fact: 
"History books tell us we've been doing this silly thing since before Jesus was born. We can blame it on a two-faced guy named Janus. One source I read indicates that in 153 B.C. Janus, a mythical king of early Rome, was featured at the front of the calendar.
Get it? Janus! January!Janus has two faces - one looking back on past events and the other looking forward to the future. As a result Janus became the ancient symbol for resolutions." -  Arvid Huisman

My Resolutions:
    1. Run a half-marathon.  Still working on this one for sure.  I'm eating healthier, strength training 3 times a week (accept for last week where I only did 2!), running, kick-boxing, yoga, indoor soccer and whatever else appeals to me and is suggested!  Definitely setting the goal of running a half-marathon has done more than the typical 'exercise' resolution that so many make.  The few notables/complications have been the fact that after 1 mile of running outside alone I have started to get bored and recall why I was never a distance runner!  Mental toughness definitely will need addressed in the next few months! 
    2. Try new things. So I talked about the amazing Smuckers all natural crunchy pb last month and let me tell you this stuff is awesome!  However I have added more things on the food side.  I'm a picky eater.  I don't like a lot of textures.  However I've also realized I don't like foods because I've always said I didn't, and I really have no clue what they taste like!  So peppers were suggested to try, and while I instantly said I didn't like them, I bought a red and green one... for the past 3 weeks I would guess I have eaten peppers on at least one meal a day 6 days of the week!  I also bought walnuts to put in my desk at work as my afternoon snack... and I don't hate them. I never have.  But they just don't taste like much to me... For pseudo-pro I've tried to make the most of my current job and incorporate the skills and degree I do have.  I have started looking at some of the sales/marketing flyers and write-ups, as well as the website, to offer my opinion and suggestions.  I've also come to realize that I've been involved in quite a few green initiatives in the past 5 years.  While not overly making the effort, it just seem to be something I always tend to get excited and drawn to!  Once again I'm attempting to learn about more green initiatives and incentives for small businesses under the legislation that Obama passed.  For real-pro, I've compiled a list.  On the list are people I want to network with.  Not a huge step exactly, but another route in attempting to get into the career I want.  I'm trying to focus on people and places over job postings.  
    3. Be better at everything.  I'm not sure of anything that varies much from last month.  I've continued to focus on patience, being concise and too the point in emails/conversation at work.  I'm also looking at recipes to be a better cook!  I got pretty excited after watching Worst Cook in America on the Food Network.
    4. Find luck. I found a penny at work!  It was in someone's office so I attempted to give it back to him but he let me keep it.  I looked at the year and it had no significant value to me so I gave it to my boss.  (He asked me when I told him my NYR last month if I would share my luck with him once I found it, so I figured this was my attempt.)  I've also located a few other pennies, but they were all tails up, so I flipped them over and kept walking to help other people find luck hopefully.  As of late, knock-on wood, my luck hasn't been to shabby, but I'm still looking!
My previous NYR updates:

Thursday, February 17, 2011

Everyone should get to dance.

In 2010 about 569,490 Americans were expected to die of cancer.  That's more than 1,500 people a day.  Break it down even more and 1,340 of those deaths in 2010 were children aged 0-14.  (American Cancer Society).

I went to Penn State.  If you know anything about the university, you might know about THON, the largest student run philanthropy in the world.  THON is a weekend long (46 hour) dance marathon that wraps up a year long effort by students to raise funds and awareness for pediatric cancer distributed through The Four Diamonds Fund.  The Four Diamonds Fund is based out of The Penn State Hershey Children's Hospital.  They support families, financially and emotionally, as well as help fund research to find a cure for pediatric cancer.  And that's only the tip of the iceberg of what THON and The Four Diamond Fund do.  

The purpose of this post however isn't THON (although check it out, get involved, donate).   I simply want to utilize THON as an example of what the rest of the world needs to do!  (I know, I'm going big here, calling the whole world together!)  THON is about finding a cure.  One of my favorite quotes over the years about THON is "one day we'll dance in celebration, until then we'll dance for a cure."  The THON dancers are all students who worked to earn a dancer spot.  While the entire fundraising effort is based off competition between organizations (frats, sobrieties, professional organizations, independent dancers, and more) to raise the most money, and receive more dancers the following year in most cases, that's just a part of it.  The big picture is thousands of students who on a normal daily basis pass each other without even giving each other a second glance.  Students who probably wouldn't be caught associating with each other usually.  All working for one cause.  While the mission of THON is to raise funds for pediatric cancer, the lesson for the world is the coming together for a cause and a cure.

The reason I, on my little blog, am addressing this issue to the world, is because in recent months there have been some calls to action/media attention that have me wondering why we make one cancer better/worse than another.  Why one cause/life is more important than the next.

First up is the call via Facebook and Youtube to Oprah to do a show on childhood cancer.  
The video is beautifully done. I loved it instantly (especially considering my ties to THON).  The video stemmed from the fb group  asking Oprah to take action and bring childhood cancer into the spot light.  I'm all for this.  The thing that caught my attention (I'm ready for the backlash for this) is when they site the amount of funding (via the National Cancer Institute) going to the various types of cancer.  Pediatric cancers receive less than 3% they report.  This is a small amount looking at the others they reference.  The issue I have is perceiving the message that pediatric cancer is more important than the others.  I don't in any way think a child's life should be anything short of playing, laughter, smiles, friends, ice cream cones and flying kites.  BUT I also don't think a child should have to live without a healthy Mom because they are fighting breast cancer, or not play catch with their Dad, or have him there to walk her down the isle, because they lost him to prostate cancer.  

The second issue that is more entertaining (simply how presented by Colbert), yet ridiculous if there is validity to it, is the claim that the Susan G. Komen organization actually trademarked and sued/threatened other organizations who used the words 'for the cure.'  The Komen foundation attempted to clear things up and implied that the issue was blown completely out of proportion and they never sued anyone.  (Their statement is here, and a Huffington Post article with sources saying they were threatened here... To give both sides as best I can.)  Colbert, however gave the Komen foundation a 'Tip of the Hat, Wag of the Finger.'  (video won't embed, but do go watch and come back!)

The issue is so tough to balance, and while I have no medical expertise whatsoever, I do understand that there are over 200 different types of cancer that we know of.  Theses cancers are treated differently and affect a person differently. However, isn't it possible that if a cure is found for one it'll lead to more cures?  Couldn't the competition between organizations to find a cure continue, but be focused on primarily finding a cure, not fighting over the same money?

This was tough for me to even attempt to address right here, and I hope it comes across not downgrading either of these two example organizations who are doing a great job raising funds and awareness.  I think everyone needs to fight the fight. Everyone should get to dance.  I just think we need to do it together.  So I do encourage you to visit www.thon.org, witness thousands coming together to fight pediatric cancer, to fight for the kids. And if you feel inclined to donate to this cause please do, but if you feel inclined to donate and join the fight against breast, prostate, lung, heart, or any other organization do it!  Fight for a cure of all cancer.  

If you're still having trouble getting my point leave this post with this image:  I'm standing on the stage and the announcer just asked me, a candidate for Miss America, what I would wish for, and I'm not saying pediatric cancer although I want it cured, I'm not saying bladder cancer because my Dad had it, or lung cancer because my Oma has it, or breast cancer because it took my Grandma's life.  I'm simply saying I want cancer cured...

-M

UPDATE:  THON 2011: Together Without Limits raised $9,563,016.09!! For The Kids! ❖

Thursday, February 10, 2011

What can you remember? Super Bowl XLV Commercials

It's been a couple days since Super Bowl XLV between the Steelers and Packers ended.  While the game was a disappointment in itself for me, and something I'm hoping to forget, the commercials are something most advertisers are hoping we can still recall.

AdFreak posted a nice 2 min 24 sec. run down of all 61 commercials, in case you forgot about any.  And really, I think their abbreviated version makes some of the commercials look better than what they were!


So here's my list of commercials I give a big Kudos too.  I'll warn you, I didn't follow suite with all of the rankings... but I have my reasons.  Give me a chance... read on!


  • Dodge Chrysler Town & Country minivan - This commercial is on my list because it was different than all the other car commercials.  The announcer was whispering.  Such a simple, minor concept, which surely turned viewers at louder venues away.  The commercial made you pay attention.  While the exact volume of the dialog was comparable to other commercials, because it was in a whispering tone,my house stopped, we glued our eyes to the TV (believe me this is tough when you have four kids under 6, two dogs, and four adults in a house) and paid extra close attention. The whispering demanded it.  Plus, the commercial theme was making safety standard and not an option.  Who doesn't want to be safe!?  So props to the Town & Country for not just showing they're another sleek, non-soccer-mom, mini-van that's cool to own.
  • This commercial... I'm guilty.  I'm not 100% positive whose it was. BUT I thought it was creative and different, so it deserved to be discussed.  The Confer's Jewelers (local for my area, finally figured out for sure who it was!) was creative and different and deserves to be discussed.  It was a jewelery commercial.  However, there was no sound.  The screen was white with black text, that changed repeatedly, until at the end they tell you all the things they've been telling you to do (kiss your wife, tell her you love her, etc.) they can help you say better.  I thought it was classic!  Again, sticking with the Town & Country idea, it demanded you pay attention.  You had to read it.  While this surely lost a lot of viewers who didn't have the attention span, or concentration this late in the game, to do so, it was different.  They took a risk. While I don't know if it really paid off (perhaps not since even I can't confidently tell you who it was) it was a hell of an effort to keep it simple and unique from all the others.
Watch the video here on their Facebook page.
By now you should have noticed that I didn't link either  one of these commercials.  There's a reason.  I can't find them  it....  This you're thinking is predictive of how good they were.  But I challenge you to not just look at the humor factor, the celebrity factor, or the cute factor, but also the creative and risk taking factor these two advertisers took on a big scale.  I was impressed by their efforts.  But was impressing one twenty-something year old girl worth the $3 million for a :30 sec spot (Reuters)...






Here's the 'made national lists' funny and cute ad's I enjoyed most!
Only thing that has this one listed 3rd is that they showed it on some commercial preview on Friday night.  For me that ruined me counting it as 100% SuperBowl new!

Friday, February 4, 2011

3 R's and a W.

This is going to be my speed blogging test!  But I think it's a good topic to try it out!

The Superbowl is this weekend, in case you didn't know!

While millions of viewers tune in for the game, I would bet just as many if not more tune in for the commercials. <Insert all the facts that if I weren't speed blogging I would put in about how many viewers watch annually, and how many millions it cost for a 30 second spot costs>

Over the past month I'm compiled a brief list of commercials I've watched.  I present to you 3 Rs and a W.

1. Ridiculous.  The commercial winning this title had this concept... You want to know what you should name your baby.  You can't decide.  So you pick up your phone, text your name, your significant others name and what the sex is to ###### (pretend that's the number) and taadaa!  Your babies name will be sent to you!... Ya, and they are somehow making some money.  Enough to buy a :15 second spot!

 (I'm thinking it was so ridiculous that no one wasted the time to put it up on youtube.  But I will keep searching and possibly bring it to you later!)


2.Respectable.  I've never really loved Domino's pizza.  When you live in a town with 5 or more pizza places, you have your choice and aren't stuck with the same pizza all the time.  Maybe I never tried it enough.  But all-in-all, I've never been a big fan.  BUT that doesn't mean I don't respect their commercials as of late!  The most recent that I think is great is their focus group commercial where they're in the tomato field.

This to me show's they are making a great effort to stand behind their product.  They are trying to understand what people don't like, and in turn, show them the truth.  Kinda makes me want to try their pizza again sometime. And it's entertaining to boot.


3.Really Annoying.  The Schools on Demand commercial is cheesy.  Let's face it.  The song is probably what ruins the commercial because its so dang annoying... yet catchy.??  Even after just typing the commercial name the song is stuck in my head.  Maybe that means they've accomplished their goal... but still it's a REALLY annoying commercial.
This isn't the commercial but some girl singing the song.

 (Again, I'm thinking it was so really annoying that no one wasted the time to put it up on youtube.  But I will keep searching and possibly bring it to you later!)

Finally the W.
W = Wrong.  The Ladders Irresistible commercial.  In case you don't know what Ladders is, it's a website for job searchers that has a lot of valuable resources. The concept, if you can look past the oh so wrong images in this commercial, is good.  Make yourself irresistible to employers.  But really... this is wrong no matter how you roll the dice in my opinion.



So that's my speedy quick blog, I'll surely have to come back and edit when I have more time!  BUT hopefully get's you pumped for Superbowl commercials, and well... I'm sure all but Domino's is wishing they weren't on my list here!


(edits: 1... we'll keep a running tally!)